Blogging IS important for your small business-find out why!

Yes Everyone, Yes! Blogging is worth it.

Blogging is worth putting in the effort for your small business. It’s easy, cheap and a great way to assist with your inbound marketing, traffic to your business site, and in return attracts more customers.

Did you know that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep ? That’s amazing! Also, companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. I think it’s safe to say that blogging is pretty important for some growth!

When it comes to small business blogs- want to know more of what blogging can do for your small business?

1. Increase Search Engine Optimization. Search engines are important for finding services or products that your business offers and search engines also love new content. You know what is a great way to give more content frequently? Blogging. If you do this, you are giving Google (or whatever engine is being used) new content to index, while creating opportunities to use keywords that will increase your business’ visibility.  Wouldn’t it be nice if customers could search something you offer, and your business be on that top first page? Yeah, it would! 
2. Develop Leads and Build Relationships with Current Customers. There are different SEO content techniques that can be used in your blog posts which allows you to connect with the visitors of your site. You can definitely engage with your viewers by asking questions to get them involved, as well as having different call-to-action examples. By responding to readers comments and including credible sources in your posts, you can build trust with your audience and get a better insight on what your customers need. You can also establish your small business as an industry leader by providing expert information!
3. Establish and Connect others to your Brand. Branding is very important for your small business and a blog post can even show personal side of your business that customers won’t get to see through outbound marketing techniques. Everything from content, colors, fonts, and voice can be shown in your content posts; which gives a sense of your companies personality that others can connect with. Let’s start building those relationships!
4. Sharing Opportunities. Every time you create a piece of blog content, your audience can share! Sharing is an important technique for growth, especially because the sharer has shown trust in your business! It’s free marketing that can label you as a credible business.

Start your blog today!

Now, doesn’t blogging sound great?! You can build credibility, boost your rankings, increase traffic and leads, and build relationships with potential and current customers with minimal expense and effort! No small business should pass up this content marketing opportunity.

Does your small business need assistance with SEO blog content? We would love to guide, assist, or manage that for you! Let’s chat!